11.06.2007

W's turn at a multi-cover issue

I'm sure everyone heard about the W dueling covers: Angelina and Jen competing for revenues:


Glossed over peaked my interest when they mentioned apparently nine covers were shot for the issue.

While the two covers didn't really seem that creative to me, considering it's a two-year-old story, somehow, looking at all nine, I'm a little more impressed? It makes sense now, seeing more current headline-hoggers in the mix too. Adding in more of the shots clarifies the style and theme of the design a little better.

I still think it's a dumb followup to last year's award nominee.

Here are the shots [Slideshow on W here]










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