Magazines of the future....part one
Not really. I thought about it and realized Graydon Carter may not be entirely off the mark when thinking about the future of our profession. Some thoughts.
1. The magazine format will change in ten years, although I doubt it will be wide spread for another 25.....
Sure the environmental issues will lead some to stop wasting all the paper, but as the rain forests continue to suffer despite my fourth grade musical efforts at my elementary school (I believe I played a monkey) so will global warming.
What will lead to change? The fact my younger sister and her generation have been raised entirely on computers and eventually they will be the demographic that drives advertisers. And the potentially damaging detail magazines have failed to embrace?
Wide screen my friends.
