Mr. Magazine: Most Notable Launches, 2007
Mr. Magazine has come out with his top 30 launches of 2007, out of the 715 he counted as coming out during that year. Conde Nast's Portfolio gets the honors as the 'most notable' launch....maybe because it was the ONLY notable launch most mainstream people have heard about.
Largest Genre: Medicine/Science/Therapy (7 titles)
Everything from Aromatherapy Thymes (honestly?) to Medical Tourism (a free mag to the 50 million uninsured in the country....because that's an audience that screams 'i have the excess cash advertisers love')
Most Common Cycle: Quarterly
not surprising considering the the economy--starting as a quarterly gives you time to build up advertisers.
They're Really Onto Something Here: Everywhere
Readers upload their vacation images to the website and Everywhere prints their favorites. Their goal is for everyone to share their love of traveling...and the incorporation of a website allows for great reader interaction. This reminds me of a lecture I heard from National Geographic people....their largest web presence is through THOUSANDS readers submitting monthly snapshots for a chance to be the ONE picked that month. This is like Flickr, but what can make this work is having the photos in print: readers are suckers for thinking their famous, and a print magazine can deliver that in a way page views can't.
Best Title: Garden & Gun
Only in the South. From the description, this looks like another luxury regional title--only covering the general 'South' instead of just one city. It's target audience is men and women....risky. It's also nice to see Our Iowa on the list--a decidedly un-luxury regional mag. Good to see they still make those.
There's an Audience for this?!: Mob Candy
Yes. It's a magazine that is "Mob Candy is the perfect magazine for the aspiring mobster of the future". It looks like a Playboy type mag, but geared around.....mobsters? You'd think this magazine would pop up in the movies or cartoons...but in real life?
Proof Magazines are for All People:
You've got your tattoo magazine, Urban Ink, launching the same year as Thoroughbred Style, a publication for horse racing enthusiasts.
Local B-ham Shoutout: Victoria
Hoffman media produces the cutest regional magazines, my favorite among them being 'Tea Time' magazine. The company proves that if you know your audience, you can succeed in this business.
Someone Got their Mediums Confused: Artful Blogging
That's right. A print magazine for the online community. I'm sure this one will catch on faster than knee socks.
Why is there always a Pet Title on these lists: Wag
I'm convinced the 'pet' genre of magazine gets launched more any other and probably has the worst retention rate. Honestly, a magazine about dogs in VINEYARDS!
'Hip' Titles that have most likely closed already: Antenna and Bond
Antenna caters to men who like to shop---its description made me this 'Lucky..for men'....meanwhile Bond captures the 'urban/trendy/hipster' wedding market by launching as a luxury bridal magazine for people too cool for InStyle Weddings....don't they know all those trendy hipsters wouldn't be caught dead doing something as typical as a wedding, let alone getting married.
