4.18.2008

Oprah's New Cover Design

This is the June Cover for Oprah....what do you think? You can view her cover archive here to see her previous designs.

Just off the top of my head, I think her old designs were a little too 90s looking--there was always a lot going on in the image because decorations seems to be the easiest way to solve the ever-challenging problem of How do you keep a cover fresh when you have to have the same person on the cover each month?

My personal favorite from the past issues was this past April that had Oprah sitting in a field of lavender. Loved the color, and the outdoor quality of the photo.

The new design is interesting, but it's hard to tell where they are going with it. Are they planning on using white space more? Colored sell lines? I'm all for simplifying the covers, but not sure how that translates month-t0-month. We'll have to wait and see.